Lead re-design for GM’s Performance Data Recorder and integrated advanced data visualization

SCOPE

I collaborated closely with Cosworth UK, a key partner in the original development of the Performance Data Recorder (PDR), to evaluate the existing app and identify opportunities for UX and UI enhancements.

Primary focus was designing an intuitive in-vehicle analysis flow that enabled customers to simultaneously view video and track data, eliminating the reliance on laptops for data analysis, which was a limitation of earlier versions.

Additionally, an extensive North American track database was developed, further enhancing the functionality and value of the PDR system.

DATE

2022 – 2024

CHALLENGES

To keep the project on schedule, I coordinated across time zones with our development partners at Cosworth UK and used GM vehicle benches to optimize my designs for the vehicle target display.

A key challenge was integrating data and video analysis features into the PDR in a way that was clear and user-friendly, even at race speeds.

Ensuring the information was accessible and easy to interpret during high-performance scenarios was crucial to the project’s success.

IDEATION & REFINEMENT

I refined the UX and UI to include in-vehicle analysis, driver coaching, and on-track timing screens.

Working closely with GM performance drivers, engineering and the Corvette and Cadillac program teams, I developed and tested functional solutions.

As the project was classified as ‘GM Confidential,’ feedback came exclusively from internal sources to ensure alignment with GM’s performance goals.

REFRESHED PRODUCT & FEATURES

I worked with the GM Driver Workload team to implement lock-outs, ensuring only data and video collection features were accessible at high speeds.

I carefully refined asset placement, colour usage, and type hierarchy to maximize usability, allowing customers to effectively use the PDR upgrades during high-performance, on-track driving.

Integration of all the new features allowed GM’s PDR offering to leapfrog original equipment manufacturer competition.