Designing and integrating a performance hybrid data application
PROJECT
I worked closely with the vehicle and propulsion engineering teams to understand the vehicle’s capabilities and electric output needs.
Our user research included surveys, discussions with performance drivers, and feedback from owners. We found that 72% of users preferred traditional data displays, like analog gauges.
Engineering insights revealed that converting hybrid data to digital formats, such as gauge clusters or dyno charts, could cause hysteresis through sample rate, impacting data accuracy and responsiveness.
INVOLVEMENT
Product Design
Lead UX Designer
DATE
2019 – 2021
ITERATION & TESTING
I focused on creating analog-inspired digital gauges and dyno charts, refining the designs through months of iteration and in-vehicle testing.
As the project was ‘GM Confidential,’ feedback came from internal teams, including human factors engineers and vehicle and powertrain specialists. Their input was key to ensuring accuracy and a user centred experience.
INNOVATIVE VEHICLE DATA ANALYSIS
I designed and launched Corvette’s first hybrid performance app, simplifying the complex hybrid propulsion system and enabling customers to maximize its performance and data.
I was honoured to meet with GM President Mark Reuss in recognition of the application’s development and received praise from the Corvette team and automotive media for the seamless integration and display of hybrid system data.