Establishing, designing and documenting brand and guidelines
PROJECT
Led a brand development initiative for Barber Love, creating a design that exceeded client expectations by striking the perfect balance between vintage charm and modern aesthetics.
The project involved developing a cohesive visual identity, including logo design, color palette, typography, and supporting brand assets, all tailored to reflect the business’s values and unique character.
Final results captured the essence of Barber Love’s ethos, delivering a timeless yet contemporary look that resonated with their target audience and solidified their brand identity in a competitive market.
INVOLVEMENT
Design Lead
Brand Lead
Graphic Design
DATE
2019 – CURRENT
Not just a brand
The primary focus areas of this project included logo development, crafting comprehensive brand guidelines, designing marketing materials, and creating clothing and signage.
Each element was carefully developed to ensure consistency across all brand touch points, reflecting Barber Love’s vintage-meets-modern aesthetic and reinforcing their unique identity.