Canadian International Auto Show Sponsorship Video
SCOPE
This project was an exciting opportunity for art direction, as I collaborated closely with Angle Media Group. We took a narrative approach to showcase Toyota’s new ‘Total Cost of Ownership’ tool, featured on Wheels.ca.
This allowed us to break away from the site’s previous video style, introducing a modern and refreshing visual approach that brought the tool’s benefits to life in a more engaging and dynamic way.
INVOLVEMENT
Creative Direction
Design Lead
Product Design
DATE
2017
ENGAGING CUSTOMERS THROUGH PARTNERSHIP
This project involved the creation of a joint promotional sponsorship video for the Canadian International Auto Show, showcasing the partnership between Wheels and Toyota Canada.
The video highlighted key elements of the collaboration, blending both brands’ strengths to create an engaging and visually impactful promotion for the event.