Lead brand and design refresh at Autocatch.com
SCOPE
Challenged with making the homepage more than just a used vehicle search interface, the new design allowed users the flexibility to research through buying tools and listings.
The user experience was elevated through the introduction of unique articles tailored to vehicle research through reviews, buyer’s guides and top lists. This homepage truly evolved into the essential used car buying interface.
INVOLVEMENT
Product Design
Lead UX/UI Designer
Content Writer
DATE
2017 – 2018
RESULTS
As a part of the editorial team, we were able to develop a new section on autocatch.com to further enhance the user experience. With the addition of unique articles including used vehicle reviews, news, buyer’s guides & top lists, users were offered robust platforms to research, evaluate & ultimately buy their next used vehicle.
With improving the user experience at the forefront of the website’s redesign, simplifying & streamlining the listing information was the primary focus. This experience was enhanced further with the addition of research & buying tools such as a Trade-in & Payment Calculator, Car Finder, as well as insurance & financing options.